Hi, I’m LAURA DEEKS.

I am a Certified Executive Coach (CEC) from Royal Roads University, with a Graduate Certificate in Executive Coaching.

I have been actively working as a Marketing & Business Development Consultant in Edmonton for nearly a decade. My primary focus has been on helping my clients with their presence, understanding their markets, and creating strategies to help them identify and reach their desired goals. My ability to look at the big picture, listen to my client’s needs to build trust and rapport, and respond with strategies to help propel them in their industry is what has attributed to my success in this field.

As an Executive Coach, I am driven to help my clients see a new way, and explore new possibilities. If you’ve ever been stuck, or have been doing things the same way for years, coaching is an amazing opportunity to try something new; hear something new; and collaborate with somebody whose focus is you. My personalized approach helps you identify what you really want, empowers you to overcome obstacles, tap into your strengths, and and find the clarity required to create a visionary path forward. With understanding, confidence, and purpose, you can operate at your best. Our coaching partnership gives you the gift of time to focus on you, and achieve the results you desire.

We work together to create opportunities for you to grow. However this looks to you.

My Approach

My style

I focus on you. Where you are, where you want to be, where you see yourself, how you see yourself, and what’s missing in all of that. I work as your partner, a sounding board. I provide a non-opinionated, non-judgemental space for us to both do our best thinking. A space where there is trust, a connection, and somebody who cares. I believe I specialize in helping individuals grow, in all the ways they care about.

My approach to my clients is simple: discover where you are and determine where you want to be. Bridging that gap is the fun part. Every client and team is different, unique, and special. I customize my approach each time, while maintaining my calm, honest, and natural presence. Understanding what you really need tends to be my specialty.

my mission

Put simply: my mission is to help my clients with their growth. I aim to empower individuals and teams to open up possibilities. With my years of experience, I bring a fresh and dynamic approach to help you uncover wants & needs, and create a customized solution tailored to your unique needs. My goal is to help you gain the confidence to execute on the strategies we develop.

i believe in

Respecting the beauty of everyone’s personal story. Living in to my values and presenting my authentic self. I believe that you have the most knowledge about you or your business, and that is by far the most effective path forward. We all seek clarity, focus, and to distill the noise that wearing multiple hats brings.

executive coaching

As a CEC, my mission is to drive meaningful transformations in businesses and with their individual leaders. My approach is grounded in fostering genuine connections and empowering leaders to distill the noise and gain the clarity and focus they desire.

If you haven’t felt the effects of coaching, I encourage you to try. If anything, you’ll take into both your professional and personal life an improved way to communicate with those around you.

training & courses

I offer a variety of effective programs and training, tailored to where your business is currently, and what you desire to learn. With my background marketing and business development, I have created courses to inspire you to build the business with the forward knowledge of growing a business. Sometimes with a great idea, you don’t know where to start, or get overwhelmed by all the moving pieces. My programs are designed to help you understand the specific steps required, and in what order, to ensure optimal success.

The goal of my programs are to teach you how to move yourself forward without relying on anyone else. Give you the gift of knowledge to intimately understand your business, goals, and outcomes.

strategic planning

team coaching

Teams are the backbones of businesses. Strong teams make all the difference. How do you build an effective team? You ensure voices are heard, and people are optimizing at their best.

My team coaching program offers individual coaching sessions to each team member, with a collective goal established by the team at the outset. Together, we build a strategy to work towards in our Coaching partnership.

Team coaching in combination with my strategic planning background, can be an extremely effective integration to continue to strive towards your individual, team, and company goals. Get everyone working together on the same team and delivering a great product or service to your own clients.

facilitation & workshops

Using coaching and consulting techniques, I work with companies to help them engage in difficult conversations, identify a collective vision, and build consensus for decision-making. As an unbiased third-party participant, I help you navigate your way forwards, while allowing for your team to fully engage in the learning & growth process.

An engaged, motivated, and valued team makes a world of difference to achieve goals.

I partner with my clients and their teams to identify effective and appropriate strategic goals and develop a process to monitor and track performance towards those goals. Leaders often have the dual task of leading both the present and the future of their business. The challenge of the present day-to-day tasks can make it difficult to provide a clear plan and vision for the future. That is where I come in.

With a background in marketing, and with the skills developed in coaching, I come specially equipped with the knowledge of leading you to results and helping you identify what you want those to be.

Integrating into your company, my goal is to become your business execution strategist. Develop a plan, and path forward, and hold you accountable to do all that you set out to do.

is this you?

  • Leaders often have the dual task of leading both the present and the future of their organization, business, or program. The challenge of the present day-to-day tasks can make it difficult to provide a clear plan and vision for the future. That is where I come in. As a strategist, I partner with my clients and their teams to identify effective and appropriate strategic goals and develop a process to monitor and track performance towards those goals.

    Sometimes it is necessary to have an unbiased third-party to help navigate difficult conversations, or simply do the work so that you can fully engage in the learning process. When I work with a client, I actively engage myself in their business. I become an accountability partner, or a business execution specialist, however you want to look at it. I am fully there to support you.

  • Is your role within your company a performance driven role? Does the stress of your job, your income, and your performance dictate how you approach the work? Are you looking for strategies to cope, improve, or navigate revolving priorities?

    I like to coach these types of individuals to bring clarity, regain focus, and bring my clients back into alignment with their values. What is it all for? Where is it going? The kind of conversations that keep you motivated and inspired.

  • You wear many hats. You juggle the day-to-day, the stressful prioritization, time-management, on top of leading a team while simultaneously trying to grow the start-up business you built. No hat fits perfect, but you need to wear them all on different occasions. I like to think of this as driving all over the road, not sure which exit is the best one to take but needing to make a decision. Wanting to focus your mind on one decision at a time, but also doing the daily work required in the skill that you built a business from. Coaching can help you distill the noise, while the programs I deliver can help in the areas that you are less knowledgeable in. Let me help you grow your business, and grow your team’s skills and development to keep you going straight in the right lane. I’ll be your gps we all need.

  • Juggling the many intricacies of life, weighing the plethora of options, but struggling to find the time to even focus on the decision making. Not sure which direction you want to go, and vague on the destination. Think often, “what am I doing this for?” or “What do I really want?” Overwhelmed with the thought of figuring it out alone.

    Coaching really does allow you the ability to sit with all of those thoughts and actually find a solution.

  • You are great at what you do. Skilled in every way with your craft, trade, and ability. But being great at what you do has you looking to move into a management role. The idea of leading others can be intimidating if you aren’t sure how to do it. A Coach can help give you strategies to equip you with this next challenge; and taking courses can help refine the skills required to lead. Hey, you’re great for a reason… so keep getting better!